Magento 2 provides store owners with a robust and flexible pricing system. One of the most powerful tools available within the pricing system is the ability to create product catalog price rules. This feature allows the store owner to set up unique and targeted discounts on certain products or specific categories to attract more customers and boost sales.
In this article, we will discuss how to set up product catalog price rules in Magento 2.
Understanding Product Catalog Price Rules
Before we dive into setting up product catalog price rules, let’s first define what they are. A product catalog price rule is a discount rule that is applied to a specific product or a group of products in a store. These rules apply only to those products that meet the conditions set by the store owner.
For instance, if you wish to provide a 10% discount on a product that has a fixed price of $100, you can create a product catalog price rule to apply this discount automatically for a specific duration. You can also use these rules to set up offers like ‘buy one product, get one free’ or ‘buy 3 products, get the 4th one free.’
Step by Step Guide To Set Up Product Catalog Price Rules
Log in to your Magento 2 store admin panel.
Click on ‘Marketing’ in the main menu and then select ‘Catalog Price Rules’ from the drop-down list.
Click the ‘Add New Rule’ button on the upper right-hand side of the page.
In the ‘Rule Information’ section, enter the name of the rule, its description, and select the customer groups to whom you want to apply the rule.
Set the date range for the discount offer in the ‘General Information’ section. The rule will only be valid during this period.
Set the priority of the rule. If you have multiple rules, Magento 2 will apply the rule with the highest priority first.
Configure the conditions that apply to the products targeted by the rule. In the ‘Conditions’ section, select the attribute(s) that must be matched for the discount rule to apply. For example, you can create a rule that will apply a 15% discount to all products in the ‘T-Shirts’ category.
Configure the actions that apply when the conditions are met. In the ‘Actions’ section, select the discount type, which can be a fixed amount or a percentage. Enter the value of the discount and select whether it applies to the product’s original price or the final price after applying any other rules.
Save the rule and test it by applying it to a sample product or category.
Conclusion
Setting up product catalog price rules in Magento 2 is an easy and powerful tool to help online store owners attract more customers and increase sales. With this feature, store owners can create targeted discounts for specific products or categories that meet certain conditions. By following the step-by-step instructions above, you can begin to use this powerful feature in your Magento 2 store today.