How To Set Up Product Alerts In Magento 2

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As a Magento 2 store owner, you need to stay up-to-date with the latest trends and the preferences of your customers. One way to do that is to offer them an easy way to track the availability of the products they are interested in. In Magento 2, you can set up product alerts to keep your customers informed about the latest updates about their favorite products.

What Are Product Alerts?

Product alerts in Magento 2 enable customers to receive notifications when there is a change in the availability or price of a product. Customers can choose to receive alerts for in-stock, out-of-stock, back-in-stock, or price change notifications. These alerts help customers stay on top of the products they want, and it also enables store owners to understand the demand for certain products.

How To Set Up Product Alerts In Magento 2

Step 1: Enable Product Alerts

The first step to setting up product alerts in Magento 2 is to enable the feature on your store. Here’s how:

  1. Log in to the Magento 2 admin panel.
  2. Go to Stores > Configuration > Catalog > Product Alerts.
  3. Select "Yes" for "Enabled."
  4. Enter the email sender’s name and email address.
  5. Save the configuration.

Step 2: Choose Alert Types

After enabling product alerts, you need to choose the types of alerts you want to offer to your customers. Here’s how:

  1. Go to Stores > Attributes > Product.
  2. Click on the attribute you want to enable for alerts.
  3. In the "Properties" tab, select "Yes" for "Use for Alerts."
  4. Save the attribute.

You can enable alerts for stock status and price changes, and these options will appear as a dropdown menu on the product pages.

Step 3: Enable Stock Notifications

To enable stock notifications for your customers, here’s what you need to do:

  1. Go to Stores > Configuration > Catalog > Product Stock Options.
  2. Select "Yes" for "Enable Low Stock Notification."
  3. Enter the threshold for the number of products that trigger the notification.
  4. Select the email sender’s name and email address.
  5. Save the configuration.

Step 4: Test Notifications

Before launching your store, it’s crucial to test the product alerts to ensure they are working correctly. Here’s how to test notifications:

  1. Create a new customer account or log in as an existing customer.
  2. Find a product you want to receive alerts for.
  3. Choose the type of alert you want and click on the "Add alert" button.
  4. Check your email to confirm you have received the notification.

If the notifications aren’t working, go through the preceding steps to ensure you have enabled product alerts correctly.


Magento 2 makes it easy for store owners to enable product alerts and keep their customers informed about product availability and pricing. By enabling these alerts, you can increase customer satisfaction and sales while also gaining valuable insights into customer preferences. With these simple steps, you can set up product alerts in Magento 2 and stay one step ahead of your competitors.

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