Magento 2 Order Management: Reports and Analytics

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One of the most critical aspects of running an e-commerce store is to track and analyze order data accurately. Keeping track of key performance indicators such as revenue, order volume, average order value, and others can help you make informed decisions quickly.

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Magento 2 Order Management offers users features that provide comprehensive analytics and reports to help businesses optimize processes, identify pain points, and capitalize on opportunities. In this article, we will explore Magento 2’s Reports and Analytics features and how they can help your e-commerce business thrive.

Overview of Magento 2 Order Management Reports and Analytics

Magento 2 Order Management offers an extensive library of reports to help store owners, managers, and administrators monitor crucial metrics that help with critical decision-making. The reports feature enables users to extract data from various aspects of the store, providing insights on finance, sales, customers, products, search, customer behavior, and more.

The reports feature aggregates raw data from transactions, customer behavior, and online store activity, then presents it in an intuitive visual interface that users can interact with. The system provides valuable data that store managers can act upon, such as which products have the most sales, which customers have the highest lifetime value, which channels generate the most customer traffic, and more.

Available Reports in Magento 2 Order Management

Magento 2 Order Management reports are organized under several categories:

Sales Reports

Sales reports provide critical insights about the performance of your store’s sales processes such as revenue, orders, conversion rates, coupon usage, refunds, and more.

Users can analyze data based on various attributes such as date range, order status, store view, product, coupon, and more. The sales report feature offers the following reports:

Orders Report

The Orders Report provides an overview of the orders placed within a specific date range and provides metrics such as the number of orders, total revenue, average order value, orders per customer, and more.

Tax Reports

Tax reports help users track tax-related information such as tax total and the number of orders by tax rate during a specified date range.

Invoiced Report

The Invoiced report indicates the total amount of invoiced orders during a specified date range.

Shipping Report

The Shipping report expresses data on the shipping process, including shipping details such as the number of shipped orders, shipping costs, shipping tax, and more.

Products Reports

The product reports offer insights on how your products are performing and enables users to evaluate metrics such as product views, product purchase rate, inventory information, and more.

Product Views

Product Views report enables users to track the number of times a product page was viewed.

Bestsellers Report

The Bestsellers report shows which products have sold the most units during a specific period.

Inventory Report

The Inventory report provides users with detailed information about their current inventory, such as the product stock by website, quantity to reorder, and more.

Dashboards in Magento 2 Order Management

Magento 2 Order Management also provides a simple and intuitive dashboard that can help users to monitor the overall performance of their online store. The dashboard presents an overview of the store’s most crucial metrics, such as the Total Sales, Sales by Channel, Top Selling Products, and more.

Users can customize the dashboard according to their preferences by adding, removing, or rearranging the widgets that give them the most value.

Conclusion

Data-driven decision making is essential for the success of any enterprise, and e-commerce stores aren’t exceptions. Magento 2 Order Management empowers store managers and administrators with actionable insights, enabling them to optimize operations, generate more revenue, and drive success. The reports feature in Magento 2 Order Management is an invaluable asset that provides users with valuable insights into their store’s operations, thereby helping them make informed decisions.

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