Gift cards have been a favorite option for both retailers and customers for many years now. Offering gift cards to customers in your Magento 2 store is a great way to increase sales, reach new customers and retain existing ones. With Magento 2, offering gift cards has never been easier. In this article, we will discuss how to offer gift cards to customers in Magento 2.
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Step 1: Enable the Gift Card Feature
The first step to offering gift cards to customers in Magento 2 is to enable the gift card feature. This feature is disabled by default, so you will need to log into your Magento 2 backend and enable it. To do this, follow these steps:
Go to Stores > Configuration > Sales > Gift Card
Under the General Settings tab, set Enable Gift Card to “Yes”
Set any other settings you wish, such as the design of your gift cards or the options for customer accounts.
Step 2: Create a Gift Card Product
Once the gift card feature is enabled, you can create a new product specifically for gift cards. To do this, follow these steps:
Go to Products > Catalog > Add Product
Select “Gift Card” as your product type
Set any other settings you want for your gift card product, such as its price or SKU.
Save your product.
Step 3: Customize Your Gift Card
After creating your gift card product, you can customize it to suit your store. Some great options to explore include:
Setting the denomination: you can set the value of the gift card, which will be redeemed when the customer uses it.
Setting the design: Magento 2 comes with several built-in designs for gift cards, or you can upload your own.
Customizing the message: you can add a personalized message to the gift card, which will be sent to the recipient.
Adding a delivery date: you can set the date on which the gift card will be delivered to the recipient.
Step 4: Promote Your Gift Cards
Now that you have created your gift card product and customized it to suit your store, it is time to promote it. There are several ways you can promote your gift cards to reach a wider audience. Here are a few ideas:
Add a banner to your website promoting your gift cards.
Send an email newsletter to your subscribers, highlighting your gift cards.
Share your gift cards on your social media profiles.
Consider offering a discount on your gift cards to encourage sales.
Add gift cards to your loyalty program to reward customers.
Conclusion
Offering gift cards in your Magento 2 store is a great way to increase sales, reach new customers and retain existing ones. By enabling the gift card feature in your store, creating a gift card product, customizing it to suit your store, and promoting your gift cards, you can bring in new business, reward loyal customers, and provide a convenient gift-giving option for your shoppers.