How To Manage Customer Surveys And Polls In Magento 2

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Magento 2 allows store owners to conduct surveys and polls to get customer feedback, which is essential for improving business performance. This article will guide you on how to create, manage, and analyze customer surveys and polls in Magento 2.

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Creating a Survey or Poll

  1. Login to your Magento 2 admin panel
  2. Navigate to Content > Surveys or Polls
  3. Click on "Add New Survey" or "Add New Poll"
  4. Fill in the necessary information such as Title, Description, and Questions.

Note: You can add multiple questions to your survey or poll.

  1. Choose the survey/poll status by selecting either "Active" or "Inactive"
  2. Set the start and end date of the survey/poll if you want to limit the time for responses
  3. Click on "Save" to publish your survey/poll

Managing a Survey or Poll

Once you have created a survey or poll, you can manage it by following these steps:

  1. Navigate to Content > Surveys or Polls
  2. Select the survey/poll that you want to manage
  3. Edit the survey/poll information such as the title, description, questions, or status
  4. Change the start and end date of the survey/poll if needed
  5. Enable or disable the survey/poll responses by selecting "Active" or "Inactive"
  6. Delete the survey/poll if it is no longer needed
  7. Save the changes

Analyzing the Survey or Poll Results

To get insights from customer feedback, you need to analyze the survey or poll results. Magento 2 offers effective tools for extracting and analyzing customer feedback through surveys and polls.

  1. Navigate to Reports > Feedback
  2. Select the survey or poll that you want to analyze
  3. Choose the start and end date of the responses
  4. Magento 2 will generate a report based on the responses received
  5. Analyze the report to identify customer preferences, trends, and areas for improvement
  6. Take action based on the insights gained from the survey or poll results

Best Practices for Conducting Surveys and Polls

  1. Keep the survey or poll short and simple to increase response rates
  2. Avoid asking leading or biased questions
  3. Use clear and concise language
  4. Provide incentives such as discounts or rewards to encourage customers to participate
  5. Analyze and act on the results to show customers that their feedback is valued


Surveys and polls are essential tools to gather customer feedback and improve business performance. Magento 2 provides a convenient platform to create, manage, and analyze customer surveys and polls. By following best practices and using the insights gained from the results, you can optimize your business for growth and customer satisfaction.

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