How To Manage Customer Reports In Magento 2

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Managing your customer reports is an essential task for any e-commerce store owner. With Magento 2, you have a great range of tools to help you manage customer reports and ensure that you have a clear understanding of your customers’ needs and preferences. This article will provide a detailed guide on how to manage customer reports in Magento 2.

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Understanding Customer Reports

Before diving into the process of managing customer reports, it’s important to understand what customer reports actually are. Customer reports are analytics and insights about your customers’ behavior, activity and purchases that can help you create personalized touchpoints and targeted marketing campaigns.

Magento 2 provides a range of customer reports that can help you better understand your customers, including:

  • Sales reports
  • Customer behavior reports
  • Product review reports
  • Wishlist reports

By understanding the data provided in these reports, you can create targeted marketing campaigns, improve your product portfolio, and offer better customer service.

Accessing Customer Reports

To access the customer reports, you need to log in into the Magento 2 Admin Panel. From the Admin Panel, click on Reports > Customers.

This will take you to the customer reports dashboard, where you can see a range of options including Account Information, Customer Orders, Product Reviews, and Shopping Cart.

Understanding Each Customer Report

Each customer report provides unique information that can help you better understand your customers. Here’s a quick breakdown of each report:

Account Information

The Account Information report provides an overview of the accounts created by customers, including the date of account creation and the number of accounts. You can also view the number of customers who added addresses during the account creation process, and the number of customers who subscribed to your newsletter.

Customer Orders

The Customer Orders report provides a detailed analysis of your customers’ purchase history. You can view the total number of orders, the number of orders per customer, and the average order value. This report also provides insights into the products that are most popular among your customers and the revenue generated by each product.

Product Reviews

The Product Reviews report provides information on the number of reviews, the average rating, and the number of unique reviewers for each product. This data can be used to enhance product offerings, as well as improve satisfaction levels by providing resources for the customers’ needs and concerns.

Shopping Cart

The Shopping Cart report provides insight into the items in your customers’ shopping carts. You can view the number of abandoned items, the number of items purchased, and the subtotal value of each cart. By analyzing this data, you can improve your checkout process and reduce cart abandonment.

Analyzing Your Customer Reports

Now that you understand what each report provides, it’s time to analyze them. Begin by setting specific objectives for each report, such as increasing sales or reducing cart abandonment. Use the data in each report to identify trends and anomalies, and develop strategies to achieve your objectives.

For example, if the Product Reviews report shows that a particular product has multiple bad reviews, work to improve that product’s quality or amend your product description to clear up any confusion with your clients.

Similarly, if your Shopping Cart report indicates a high rate of abandonment around the payment page, consider providing clearer payment information and alternative methods to payment.


Managing customer reports is vital to the success of an e-commerce store. Magento 2 provides a range of useful customer reports that can help you better understand your customers and improve your e-commerce store. By regularly analyzing your customer reports, setting objectives and developing strategies to achieve them, your e-commerce store can grow and drive greater revenues.

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