Are you looking for a way to enhance customer experience and boost sales in your Magento 2 store? Custom customer wishlists can be the solution you need. These personalized lists allow customers to save their favorite products or items they plan to purchase later. Customer wishlists increase product visibility, offer a convenient bookmarking feature, and create a sense of engagement and loyalty. In this article, we’ll walk you through the steps to create custom customer wishlists in Magento 2.
Table of Contents
Step 1: Enable Wishlist Functionality in Magento 2
Before creating customer wishlists, you need to ensure that the wishlist functionality is enabled in your Magento 2 store. To do so, navigate to your Magento admin panel and follow these steps:
- Go to Stores > Configuration
- Open the Customers menu and click on Wishlist
- Set Enabled to Yes
- Select the Wishlist Link Placement (in the header or footer)
- Choose whether to allow customers to share their wishlist or not
Save the configurations and the wishlist feature will be enabled in your store.
Step 2: Configure Wishlist Settings
Magento 2 allows you to select which products can be added to the wishlist and to customize the message displayed when a product is added to the wishlist. Follow these steps to configure the wishlist settings:
- Go to Stores > Configuration
- Open the Catalog menu and click on Wishlist
- Select the Product Attributes that can be added to the wishlist (e.g. SKU, description, price)
- Customize the message displayed when a product is added to the wishlist (e.g. "Product successfully added to your wishlist")
Save the settings and these configurations will be applied to all customer wishlists on your store.
Step 3: Create a Customer Wishlist
To create a customer wishlist in Magento 2, follow these steps:
- Go to Customers > All Customers
- Select the customer for whom you want to create the wishlist
- Click on the Customer Information tab and then on the Wishlist tab
- Click on the Add Wishlist button
- Enter a name for the wishlist (e.g. "Birthday Wishlist")
- Save the wishlist
The customer can now find their wishlist in their account dashboard under My Wishlist.
Step 4: Add Products to a Customer Wishlist
To add products to a customer wishlist in Magento 2, follow these steps:
- Navigate to the product page of the item you want to add to the customer’s wishlist
- Click on the Add to Wishlist button
- Select the customer’s wishlist from the dropdown menu
- (Optional) Add a comment to the product added to the wishlist
- Save the changes
The product will now be visible in the customer’s wishlist.
Step 5: Edit or Remove Products from a Customer Wishlist
Customers can edit or remove products from their wishlist directly from their account dashboard. As an admin, you can also edit or remove products from a customer wishlist by following these steps:
- Go to Customers > All Customers
- Select the customer for whom you want to edit or remove a product from their wishlist
- Click on the Customer Information tab and then on the Wishlist tab
- Select the wishlist from which you want to edit or remove a product
- Edit or remove the product as desired
- Save the changes
Conclusion
Custom customer wishlists are a great way to improve customer experience and increase sales in your Magento 2 store. With just a few simple steps, you can enable wishlist functionality, configure settings, create customer wishlists, add products to them, and manage them effectively. By offering a personalized bookmarking feature, you can show customers that you value their preferences and help them make informed purchasing decisions. Try creating custom customer wishlists in your Magento 2 store today and see the positive impact on your sales and customer satisfaction.