How To Collect Customer Feedback In Magento 2

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Collecting customer feedback is one of the most important aspects of running a successful eCommerce store. Magento 2, being one of the most popular eCommerce platforms, provides a wide range of options to collect customer feedback. In this article, we will discuss the various ways in which you can collect customer feedback in Magento 2.

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1. Magento 2 built-in Feedback Form

The Magento 2 Feedback Form is a built-in feature that enables store owners to collect customer feedback directly from their Magento site, which is a great way to stay in touch with customers and improve the overall customer experience. By default, customers can access the feedback form in the footer section of the website.

Store owners can customize the feedback form as per their requirements. Magento 2 Feedback Form allows the admin to enable CAPTCHA, set the number of characters allowed, choose to receive feedback notifications via email, and more.

2. Reviews and Ratings

Magento 2 comes with in-built Review and Rating functionalities. Store owners can enable these options on product pages, which will allow customers to share their experiences and give ratings.

Reviews and ratings give potential customers an idea about the product quality and build their trust in the brand. Merchants can use this customer feedback to improve the product quality and gain the trust of customers.

3. Magento 2 Contact Form

Magento 2 Contact Form is a feature that allows customers to reach out to the store owner regarding their queries, doubts, or feedback. Contact Form can be accessed by clicking on the Contact Us link present in the footer section of the website.

The Magento 2 Contact Form can be fully customized by the store owner. Admins can customize form fields, add or remove fields as per their needs, set the email notification system, and more.

4. Third-party extensions

Apart from the built-in Magento 2 Feedback Form, there are several third-party extensions available in the Magento Marketplace that may be used to collect customer feedback. These extensions come with additional features such as surveys, polls, and feedback data analysis tools.

These extensions are easy to install and can be customized according to the requirements of the store owner. However, installing third-party extensions may lead to compatibility issues and slow down the website’s performance.

5. Social Media

Social media platforms are a great way to interact with customers and gain feedback. Store owners can choose to collect feedback via Facebook, Twitter, Instagram, and other social media platforms.

Customers can post their experiences on the brand’s social media handles and provide feedback. Merchants can use this feedback to improve the overall customer experience.


Collecting customer feedback helps store owners understand customer preferences, issues, and concerns. Magento 2 provides a range of features that allow store owners to gather customer feedback. The official Magento 2 feedback form, reviews and ratings, contact form, third-party extensions, and social media are some of the ways through which store owners can collect customer feedback. By collecting, analyzing, and utilizing customer feedback, store owners can improve customer experience and increase sales.

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