How To Configure Newsletter Subscriptions In Magento 2

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Email marketing is one of the most effective marketing strategies for an ecommerce store. Newsletters keep your customers engaged by sharing updates, promotions, and other relevant information. Magento 2, being a powerful ecommerce platform, provides multiple options for configuring and managing newsletter subscriptions.

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Step 1: Enable Newsletter

Before configuring newsletter subscriptions, you need to enable the Newsletter feature in Magento. To do that, follow these steps:

  1. Login to your Magento 2 admin panel.
  2. Click on Stores in the left-hand menu and select Configuration.
  3. In the Configuration panel, expand the Advanced tab and click on Advanced.
  4. Locate the Mage_Newsletter section and set Enabled to Yes.
  5. Click on Save Config to apply the changes.

Step 2: Configure Newsletter Settings

After enabling the Newsletter feature, you can configure the newsletter settings as per your preferences. Here’s how:

  1. Navigate to Stores > Configuration in the admin panel.
  2. Expand the Customers tab and select Newsletter.
  3. Configure the following settings:
  • Subscription Options: Select the options for newsletter subscription, such as whether to allow customers to subscribe during registration, or if a confirmation email should be sent to them.

  • Sender Name and Email: Enter the name and email of the sender who will be sending the newsletter.

  • Template: Choose a default template for the newsletter.

  • Queue: Enable email queueing to send newsletters in batches.

  • Unsubscription: Select the options for unsubscribing from newsletters, such as whether to allow customers to unsubscribe from all newsletters or just specific ones.

  • Subscriber Options: Configure the options for managing subscribers, such as the frequency of the newsletter, subscriber preferences, and so on.

  1. Click on Save Config to apply the changes.

Step 3: Set Up Newsletter Templates

Magento 2 provides default newsletter templates that you can customize as per your requirements. To set up a newsletter template, follow these steps:

  1. Navigate to Marketing > Communications > Newsletter Templates in the admin panel.
  2. Click on the Add New Template button.
  3. Enter a name for the template and select the Template Subject that will be used in the newsletter.
  4. Choose the Template type and select the template you want to use.
  5. Customize the content as per your requirements.
  6. Save the template and use it in your newsletters.

Step 4: Manage Subscribers

After configuring newsletter settings and templates, you need to manage your subscribers. Magento 2 provides an easy-to-use interface for managing subscribers. Here’s how:

  1. Navigate to Marketing > Communications > Newsletter Subscribers in the admin panel.
  2. Click on the Add New Subscriber button.
  3. Enter the subscriber’s email address and other details.
  4. Select the newsletters the subscriber is interested in.
  5. Save the subscriber details.


Email newsletters are a powerful tool for keeping your customers engaged and informed about your ecommerce store. Magento 2 provides a comprehensive set of options for configuring newsletter subscriptions, managing subscribers, and creating templates. By following the above steps, you can easily set up and manage newsletter subscriptions in Magento 2.

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