How To Configure Magento 2 For International Selling

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Are you planning to expand your business overseas? Are you looking to reach a global audience with your online store? Then Magento 2 has got you covered. With its robust set of features and functionalities, Magento 2 is one of the best ecommerce platforms for international selling. In this article, we will guide you on how to configure Magento 2 for international selling.

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Step 1: Choose the right currency

One of the primary things you need to do when configuring Magento 2 for international selling is to set up the right currency. As you’ll need to select the currency that customers will be able to use to make payments, make sure you select something that is widespread and widely accepted. You’ll need to add all available currencies, which should take only a few minutes.

Additionally, you’ll have to make sure that you have the appropriate currency conversion tools in place. International selling means that you’ll be dealing with multiple currencies, which means you’ll need to know how to convert them. Magento 2 has in-built currency conversion tools that allow you to convert prices into the customer’s preferred currency.

Step 2: Localizing the website

The localization of a website means translating its content into various languages and formatting it as per the preferred language’s mannerisms. It is an essential aspect of international selling, as it helps to connect with customers who may not be fluent in your store’s native language. Magento 2 provides solutions for website localization requirements.

Magento 2 makes it easy for you to customize your website’s design, fonts, and colors by providing several templates and designs for you to choose from. It also provides you with translation tools that translate product descriptions, category names, and other website content automatically.

Step 3: Setting up shipping options

If you’re looking to sell your products to a global audience, you’ll need to ensure that you set up your shipping options correctly. This means setting up pricing tiers appropriately to account for varying shipping fees in various regions. Magento 2 has a shipping calculator that can compute shipping prices based on location, weight, and dimensions. This calculator gives you complete control over shipping and handling fees based on the customer’s order.

Step 4: Payment processing

When it comes to international selling, payment processing plays a crucial role. International customers may have different payment preferences, and you’ll need to be prepared to account for that. Magento 2 provides various payment options, including PayPal, Stripe, and several others, that allow you to process payments easily. Make sure you choose the right payment gateway that’s supported in the locations you intend to sell in.

Step 5: Following regulations

When it comes to international business, different regions have different regulations that you’ll need to be aware of. It is essential to make sure that your online store is compliant with the regulations of the regions in which you intend to sell. Magento 2 is compliant with several international regulations, including GDPR compliance and payment card industry security standards.

Step 6: Testing the website

Once you’ve set up your store for international selling, it’s time to test it. Test the website in various languages to ensure that everything is working correctly. Make sure that all translated content is accurate and addresses all regional requirements.

Testing is essential as it allows you to identify and fix any issues that may arise, ensuring that the website is ready to serve customers from various locations.


Expanding your online store to reach audiences in different regions can be a significant growth opportunity. Magento 2 provides an ideal platform to configure for international selling with its in-built features and functionalities aimed at streamlining the process. By following the steps outlined above, you can be sure that your online store is well equipped for international selling.

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