How To Configure Customer Notifications In Magento 2

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Magento 2 provides a variety of customer notification options, allowing store owners to keep their customers informed about various events, such as order updates, shipped items, out-of-stock products, and more. In this article, we’ll take a closer look at the different types of customer notifications available in Magento 2 and how to configure them.

Types of Notifications

Magento 2 provides several types of notifications that can be set up to inform customers of various events. These notifications include:

Email Notifications

Email notifications are the most common form of communication between a store owner and a customer. Magento 2 provides many pre-built email templates that can be customized to suit your store’s requirements. You can configure email notifications for the following events:

  • New account registration
  • Password reset
  • Newsletter subscriptions
  • Order confirmation
  • Order invoice
  • Order shipment
  • Order cancellation
  • Out of stock products

SMS Notifications

Magento 2 also provides the option to send SMS notifications to customers. With SMS notifications, customers can receive alerts about their order status, shipping updates, and more. To enable SMS notifications, customers should provide their phone number during the checkout process.

Push Notifications

Push notifications are an excellent way to engage with customers on their mobile devices. These notifications are automatically sent to a customer’s device when events such as order status changes occur. Magento 2 supports push notifications using Google Cloud Messaging (GCM) or Firebase Cloud Messaging (FCM).

Configuring Customer Notifications

Magento 2 provides a user-friendly interface that allows store owners to configure and customize their customer notifications. To configure customer notifications, follow the below steps:

Step 1: Select the Notification Type

The first step to configure customer notifications is to determine which type of notification you want to set up. Select the notification type from the available options (Email, SMS, Push notification) in the Magento Admin Panel.

Step 2: Choose the Event

After choosing the notification type, the next step is to select the event that triggers the notification. For example, if you want to set up an email notification for a customer when an order is shipped, choose the ‘Order Shipment’ event.

Step 3: Customize the Notification

Once the event is selected, the next step is to customize the notification to suit your store’s needs. You can customize the message, add variables such as order number or shipping information, and select the sender email address.

Step 4: Enable and Test the Notification

Once the notification is customized, enable it and test it to ensure it works as expected. For email notifications, you can preview the email and send a test email to ensure it’s delivered correctly.


In conclusion, Magento 2 provides various customer notification options that allow store owners to communicate with their customers effectively. From email notifications to SMS alerts and push notifications, every store owner can customize their communication method to suit their business needs. Configuring customer notifications in Magento 2 is a straightforward process, and with a little effort, a store can provide an exceptional customer experience.

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