Configuring Magento 2 for Product Recommendations and Upsells

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As an online store owner, one of your top priorities is to improve your customers’ shopping experience. A great way to do this is by providing personalized product recommendations and upsells. With Magento 2, managing these features is made easy with its built-in functionality and the added benefit of using third-party extensions.

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In this article, we’ll discuss how to configure Magento 2 for product recommendations and upsells, including the setup of related products, cross-sells, and upsells.

Related Products

Related products are items that complement the product a customer is viewing and can help increase sales by encouraging customers to purchase more items. These suggestions are displayed on the product page, encouraging customers to browse similar items.

To set up related products in Magento 2:

  1. Log in to the Magento Admin Panel and navigate to Products > Catalog.

  2. Click on the product you want to add related products for.

  3. Scroll down to the Related Products, Up-Sells, and Cross-Sells section and click the Related Products tab.

  4. Click the Add Products button to select the items to relate.

  5. Either browse for the products by scrolling through the list or use the search function. Once found, click the checkbox next to the product name, and click Add Selected Products.

  6. You can repeat this step to add as many related products as you want.

  7. Once you’re finished, click the Save button.

Cross-Sells

Cross-sells are items that customers might be interested in purchasing in addition to the product they are viewing, adding value and improving the overall shopping experience. These suggestions can appear on the shopping cart page, encouraging customers to add additional items to their cart.

To set up cross-sells in Magento 2:

  1. Log in to the Magento Admin Panel and navigate to Products > Catalog.

  2. Click on the product you want to add cross-sells for.

  3. Scroll down to the Related Products, Up-Sells, and Cross-Sells section and click the Cross-sells tab.

  4. Click the Add Products button to select the items to cross-sell.

  5. Either browse for the products by scrolling through the list or use the search function. Once found, click the checkbox next to the product name, and click Add Selected Products.

  6. You can repeat this step to add as many cross-sells as you want.

  7. Once you’re finished, click the Save button.

Upsells

Upsells are items that customers might be interested in purchasing, instead of the product they are viewing, with a higher price point and higher profit. These suggestions can appear on the product page, encouraging customers to upgrade their purchase and increase their average order value.

To set up upsells in Magento 2:

  1. Log in to the Magento Admin Panel and navigate to Products > Catalog.

  2. Click on the product you want to add upsells for.

  3. Scroll down to the Related Products, Up-Sells, and Cross-Sells section and click the Upsells tab.

  4. Click the Add Products button to select the items to upsell.

  5. Either browse for the products by scrolling through the list or use the search function. Once found, click the checkbox next to the product name, and click Add Selected Products.

  6. You can repeat this step to add as many upsells as you want.

  7. Once you’re finished, click the Save button.

Third-Party Extensions

Magento 2 provides some native functionality for related products, cross-sells, and upsells. Still, many third-party extensions can improve and further customize their presence on your website, ultimately improving the overall shopping experience for your customers.

Extensions like Amasty Automatic Related Products, Aheadworks Product Recommendations, and Mageplaza Better Buy Together are a few of the many available options to enhance the customer experience.

Conclusion

By setting up related products, cross-sells, and upsells in Magento 2, you can provide your customers with personalized recommendations for products that may interest them. Furthermore, third-party extensions can aid in customizing these features to align with your customers’ shopping preferences, making your online store a seamless, personalized experience.

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