As an eCommerce store owner, you need to keep track of your sales and customer behavior in order to make informed business decisions. Magento 2, a popular eCommerce platform, offers a wide range of reporting and analytics tools to help you do just that. In this article, we’ll take an in-depth look at how to use Magento 2 reports and analytics.
Table of Contents
Installing Magento 2 Reports And Analytics
If you’re using Magento 2, the reports and analytics tools are already built-in to the platform. You can access them by logging into your Magento 2 admin panel and navigating to Reports > All Reports.
Understanding Magento 2 Reports And Analytics
Before we dive into the specifics of how to use Magento 2 reports and analytics, it’s important to understand what they are and what they can do for you.
Reports
Magento 2 reports provide valuable insights into your store’s performance. They allow you to track sales, customer behavior, and website traffic over time. With this information, you can identify trends, make data-driven decisions, and optimize your store’s performance.
Analytics
Magento 2 analytics take reporting to the next level by providing even more detailed insights into your store’s performance. Analytics tools allow you to track user behavior, visitor demographics, user acquisition, and more. With this information, you can more effectively target your audience, optimize your marketing, and improve your overall customer experience.
Using Magento 2 Reports
Now that you understand the basics of Magento 2 reports and analytics, let’s take a look at how to use the reporting tools available in Magento 2.
Sales Report
The Sales report provides an overview of your store’s sales performance over time. It allows you to track sales by date range, product, SKU, and category. You can also view sales by region, payment method, and customer group.
To access the Sales report, navigate to Reports > Sales > Orders.
Products Report
The Products report provides insights into your store’s product performance. It allows you to track product views, orders, and revenue over time. You can also view product performance by category and attribute, such as color and size.
To access the Products report, navigate to Reports > Products > Products Ordered.
Customers Report
The Customers report provides insights into your store’s customer behavior over time. It allows you to track new customers, repeat customers, and customer order history. You can also view customer behavior by region, customer group, and customer lifetime value.
To access the Customers report, navigate to Reports > Customers.
Marketing Report
The Marketing report provides insights into your store’s marketing efforts over time. It allows you to track the performance of your advertising campaigns, promotional offers, and coupon codes. You can also view marketing performance by region and customer group.
To access the Marketing report, navigate to Reports > Marketing > Shopping Cart Price Rules.
Using Magento 2 Analytics
Now that you understand how to use Magento 2 reports, let’s take a look at how to use the advanced analytics tools available in Magento 2.
Visitors Report
The Visitors report provides insights into your store’s website traffic over time. It allows you to track visitor demographics, behavior, and engagement. You can also view visitor behavior by region and device type.
To access the Visitors report, navigate to Reports > Marketing > Analytics > Dashboard.
Traffic Sources Report
The Traffic Sources report provides insights into where your website traffic is coming from. It allows you to track traffic by search engine, referral source, and social media platform. You can also view traffic sources by region and device type.
To access the Traffic Sources report, navigate to Reports > Marketing > Analytics > Dashboard.
User Flow Report
The User Flow report provides insights into how your visitors navigate through your website. It allows you to track user behavior, identify entry and exit pages, and optimize your website for conversions.
To access the User Flow report, navigate to Reports > Marketing > Analytics > User Flow.
Conclusion:
Magento 2 reports and analytics provide powerful insights into your store’s performance. By tracking sales, customer behavior, website traffic, and more, you can make data-driven decisions and optimize your store for success. With the reporting and analytics tools available in Magento 2, you’ll be able to take your eCommerce store to the next level.