How To Setup Magento 2 Newsletter And Email Subscription

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Email marketing has been one of the most popular and successful ways to drive more traffic to your website and boost your sales. With the rise of e-commerce platforms, setting up a store and selling online has never been easier. Magento 2, a popular e-commerce platform, provides an excellent email marketing feature to send newsletters and manage email subscriptions directly from your dashboard. In this article, we will walk you through the steps required to set up Magento 2 newsletter and email subscription feature.

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Step 1: Configure Email Settings

Before you can send newsletters or manage email subscriptions, you need to configure your email settings. To do this, log in to your Magento 2 dashboard and navigate to Stores > Settings > Configuration > General > Store Email Addresses. Here you can configure the following email settings:

  • Sender Name: The name that will appear in the from field of your email.
  • Sender Email: The email address that will be used to send the newsletters.
  • Email Template: The email template that will be used for your newsletters.

Step 2: Enable Newsletter Subscription

The next step is to enable newsletter subscription for your customers. To do this, navigate to Stores > Settings > Configuration > Customers > Newsletter. Here you can enable newsletter subscription and set the default subscription confirmation message that subscribers will receive when they sign up.

Step 3: Create Newsletter Template

The next step is to create a newsletter template. To do this, navigate to Marketing > Communications > Email Templates. Here you can create a new email template by selecting the template type, language, and subject. You can also customize the email content by adding images, text, and links.

Step 4: Create Newsletter Campaign

Once you have created a newsletter template, you can create a newsletter campaign. To do this, navigate to Marketing > Communications > Newsletter Queue. Here you can select the newsletter template that you have created and add the email addresses of the subscribers that you want to send the newsletter to. You can also schedule the newsletter to be sent at a specific time and date.

Step 5: Manage Email Subscriptions

Finally, you can manage your email subscriptions by navigating to Marketing > Communications > Newsletter Subscribers. Here you can view a list of all your subscribers and their subscription status. You can also add new subscribers, unsubscribe existing subscribers, and export your subscriber list as a CSV file.

Final Thoughts

Setting up Magento 2 newsletter and email subscription feature is a great way to engage your customers and drive more traffic to your store. With the steps outlined above, you can quickly set up a newsletter campaign and manage your email subscriptions directly from your dashboard. So go ahead and start sending those newsletters and watch your sales grow!

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