How To Perform A Magento 2 Audit

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When it comes to running an online store, Magento 2 is among the most popular eCommerce platforms available. Magento 2 provides a plethora of features and functionalities that make it a go-to choice for merchants looking to sell online. However, as with any software, Magento 2 can develop issues over time, such as slow page loading speeds, mobile responsiveness issues, and security vulnerabilities, among others.

To ensure that your Magento 2 store is running optimally and providing the best possible experience for your customers, it’s essential to regularly perform audits. Audit your site regularly to identify any issues and prioritize actions to improve your eCommerce store’s performance.

In this article, we will walk you through the steps to perform a Magento 2 audit.

Pre-Audit Checklist

Before you jump into performing a Magento 2 audit, there is a pre-audit checklist that you should have in place.

Secure data backups

Before you begin, make sure you’ve taken a backup of your Magento 2 storefront. This helps ensure that you can recover your store’s data in case of any data loss while running your audit.

Check for any scheduled activities

It’s crucial to avoid conducting an audit during a busy shopping period. Identify any upcoming events and avoid performing an audit during these times, as it can significantly impact your store’s performance.

Establish a shared audit project plan

Encourage an open and transparent audit plan that can be shared with the team. Sharing an audit plan defines the scope, timeline, and clarifies objectives.

Access to the Admin Panel

Ensure your team has access to the admin panel to access the Magento 2 website audit dashboard.

Audit Steps

For a comprehensive Magento 2 audit, follow these steps:

1. Technical Audit

The technical audit focuses on the store’s main structural functionalities, including page load speeds, mobile responsiveness, technical SEO, accessibility, and site security.

Page load speeds

Slow page load speeds can significantly impact user experience. To check your site’s speed, consider using tools like Google PageSpeed Insights, GTmetrix, and Pingdom.

Mobile Responsiveness

During your audit, check the store’s mobile responsiveness. Ensure the website is mobile-friendly and accessible on multiple devices, including smartphones and tablets.

Technical SEO

Audit the website’s technical SEO to identify any issues affecting site indexing and rankings. Check for metadata, tags, header issues, duplicate content, crawl errors, and canonicalization.


Ensure your store’s website and content are accessible to people with disabilities. Use tools like WAVE, WCAG, and AChecker to verify your site’s accessibility compliance.

Site Security

It’s essential to ensure your site is secure and free from any potential loopholes. Check if your site has an SSL certificate, verify if software patches are up to date with the latest Magento 2 security release patches, and run a malware scan on the website.

2. Usability Audit

The usability audit encompasses a review of the Magento 2 storefront’s ease of use, including how easy it is to navigate, product search, add items to the shopping cart, and checkout process.


Verify if customers can navigate the store’s website with ease, where they can find the desired products and information.

Product Search and Filtering

Check the functionality of your store’s search bar to ensure customers can find the products they desire. Verify whether the product filters and sorting options are user-friendly and functional.

Adding to Cart

Verify how well customers can add items to the shopping cart. Ensure that the "Add to Cart" button and cart functionality are functional and rendering correctly.

Checkout Process

Check the checkout process, essentially ensuring that it’s smooth and user-friendly and that customers can complete their purchase without any issues.

3. Content Audit

The content audit checks the content quality of your Magento 2 storefront. Verify that your content aligns with your brand messaging and is providing value to your customers.

Brand Messaging

Assess your site’s brand messaging, including the value proposition taglines, and promise statements. Verify that they resonate with your target audience’s needs and desires.

Content Quality

Verify the content quality of your site, including product descriptions, category descriptions, and blog posts. Review for errors in spelling, grammar, and punctuation.

Targeted Keywords

Check if targeted keywords are being used consistently throughout the website and ensure that they align with the content’s context.


In conclusion, performing regular Magento 2 audits helps you identify potential performance, security, and content issues before they become significant problems. By ensuring your Magento 2 storefront is running optimally, you can keep your customers happy, satisfied, and coming back for more. By using the steps outlined above, you will be able to perform a comprehensive Magento 2 audit and ensure that your store is providing the best possible experience for your customers.

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