Managing multiple Magento 2 websites can be a daunting task, but with the right approach, it can be streamlined and efficient. In this article, we’ll explore some tips and tricks to help you manage multiple Magento 2 websites successfully.
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Set up multiple websites correctly
The first step to managing multiple Magento 2 websites is to ensure that they are set up correctly. This means creating a separate website for each of your brands or businesses. Each website should have its own domain name, store view, and content.
To set up multiple websites in Magento 2, follow these steps:
- Go to Stores > Settings > Website in the Magento 2 backend.
- Click on Add New Website and enter the name and code of the new website.
- Go to Stores > Settings > Configuration > General and select the new website from the Store View drop-down menu.
- Repeat these steps for each additional website.
Use a centralized management system
As you manage multiple Magento 2 websites, it’s essential to have a centralized management system. This system can help you keep track of all your sites’ data, including inventory, orders, and customers. Some popular centralized management systems are:
- Magento Multi-Vendor Marketplace: This system allows you to manage multiple vendors and marketplaces from a single platform.
- ShipStation: This system helps you manage all your shipping needs from a central dashboard.
- M2E Pro: This system integrates your Magento 2 store with top marketplaces like Amazon and eBay.
Use a consistent design and branding
To make your multiple websites appear as a cohesive brand, use a consistent design and branding across all of them. This means using the same brand colors, fonts, and logo on each site. It will help create a distinct style across all of the brands or businesses you manage, making them easier to identify and recognize.
Utilize product and content sharing
Sharing products and content across multiple Magento 2 websites can save you time and effort. With the right tools and extensions, you can import and export product information and content across all your sites efficiently. Utilizing this feature helps in minimizing duplication of work and keeping all sites updated.
To share products and content, follow these steps:
- Go to Catalog > Products in the Magento 2 backend.
- Click on Export All to export product data to a CSV file.
- Import the CSV file to the second Magento 2 website through Magento’s in-built product import/export feature.
Automating repetitive tasks can free up your time to focus on more critical tasks. You can automate many tasks using extensions that are compatible with Magento 2. Some tasks you can automate include:
- Order Management: Magento 2 Order Management is an integrated system that helps manage your order processing and fulfillment.
- Customer Follow-Ups: You can use automated email campaigns to send targeted follow-up messages to your customers.
- Inventory Updates: Use inventory management extensions to manage and track your inventory levels.
Set up user roles and permissions for admin staff
If you have multiple people managing your Magento 2 websites, you must set up user roles and permissions for each team member. User roles and permissions ensure that each team member has access to only the areas of the site that are relevant to their work, keeping your data safe from unauthorized access.
To set up user roles and permissions, follow these steps:
- Go to System > User Roles in the Magento 2 backend.
- Click on Add New Role and enter the role name and description.
- Set up permissions and resources for that role.
- Assign users to that role.
Monitor website performance
Finally, it’s essential to monitor your website’s performance across all your Magento 2 websites continually. This means tracking site traffic, page load times, and other metrics. By monitoring performance, you can spot and fix issues before they become major problems.
There are many performance monitoring tools that you can use to keep track of website performance, including:
- Google Analytics: A free web analytics service by Google. You can use it to track website traffic and other metrics.
- New Relic: This tool monitors website performance and identifies potential issues.
- Pingdom: This tool checks your website’s uptime and alerts you to potential issues.
Managing multiple Magento 2 websites can be a challenge, but following the tips and tricks outlined above can help you streamline the process. Set up your websites correctly, use a centralized management system, use a consistent design and branding, and automate your tasks. Monitor your website performance regularly to ensure everything runs smoothly. With these tips, you’ll be well on your way to successfully managing multiple Magento 2 websites.