Magento 2 is a popular e-commerce platform used by many businesses worldwide. One of the most useful features of this platform is the ability to create product bundles. Product bundles are a combination of two or more products sold as a package deal. Offering bundled products can be a great marketing strategy that can boost your sales and help retain customers. In this article, we’ll discuss how to implement Magento 2 product bundles.
Table of Contents
Step 1: Create a New Product
The first step in creating a product bundle is to create a new product in Magento 2. To do this, log in to your Magento 2 admin panel, navigate to Catalog > Products, and click the Add Product button.
Choose Product Type
Next, you need to choose the product type. In this case, we’ll choose the bundle product type. Fill in the product name, SKU and some other basic product details.
Step 2: Add Bundle Items
Once you’ve created a new product, you need to add bundle items. This can be done by navigating to the Bundle Items tab. Here, you can add multiple items to your bundle product. You can also specify the quantity of each item and set the price.
Set Bundle Price
When setting the bundle price, you have several options. First, you can choose a dynamic pricing option, which will automatically calculate the price based on the sum of the individual product prices. You can also choose a fixed price option, which allows you to set a specific price for the bundle.
Better Bundle Optimization
It’s important to optimize your product bundle to get the most out of your marketing strategy. Ensure that the products included in your bundle are complementary to each other. This way, you’ll be offering your customers a complete solution to a problem they may be facing.
For instance, if you are selling skincare products, you can create a bundle consisting of a cleanser, toner, and moisturizer.
Step 3: Customize the Bundle
Another useful feature of Magento 2 product bundles is the ability to customize the bundle. Customers can select the quantity of each item in the bundle, or even choose different item variants.
To enable this feature, navigate to the Customizable Options tab and create a new option. From here, you can specify which bundle items are customizable and what options customers have when customizing the bundle.
Step 4: Launch your Bundle
Once you’ve set up your Magento 2 product bundle, it’s time to launch it. Make sure to properly market and promote your product bundle to attract customers. You can showcase your bundle on your homepage or run a targeted campaign.
Implementing Magento 2 product bundles is an effective way to increase your sales and offer your customers a complete solution to their problems. By following the steps outlined in this article, you can easily create and customize product bundles according to your business needs. Make sure to optimize your bundle and market it well to get the most out of this feature.