Call-only ads are a type of PPC advertisement that is exclusively aimed at driving phone calls to businesses. These ads are especially effective for ecommerce businesses that offer products or services, because they work to reach potential customers who prefer making inquiries and purchases through phone calls rather than on the website. In this article, we discuss the several benefits of call-only ads for ecommerce businesses.
Table of Contents
Cost-effective
When compared to traditional PPC advertising, call-only ads are relatively cost-effective, because advertisers only pay for calls that are initiated from the ad. This helps to prevent ad waste, and ensure that the business is only charged when a potential customer actually contacts them. This can be particularly useful for ecommerce businesses that are working within a limited budget.
Increased customer engagement
Call-only ads are designed to create a sense of urgency and encourage customers to call. They can be designed to showcase key selling points, time-sensitive discounts, and unique value propositions that entice customers to take action. This sense of urgency can help ecommerce businesses increase customer engagement and build trust with customers.
Personal touch
With call-only ads, businesses have the opportunity to provide customers with a more personal experience. Calls are answered by company representatives who can provide tailored information and help customers navigate their way through the website. This personal touch can help ecommerce businesses stand out in a crowded marketplace and build a loyal customer base.
Improved targeting
Call-only ads can be targeted based on the device a customer is using and their location. This means that businesses can reach customers in specific geographic regions or on specific devices. This targeting can be particularly useful for ecommerce businesses that operate in niche markets or are looking to target customers who prefer to make phone calls.
Better control
Call-only ads give ecommerce businesses more control over their campaigns. They can easily manage and adjust advertising costs, focus on specific keywords and demographic segments, and optimize their overall ad strategy based on performance metrics.
Increased conversions
Call-only ads are designed with one key goal in mind – to increase conversions. These ads aim to provide customers with a seamless experience, making it easy for them to get the information they need and make a purchase in one call. For ecommerce businesses, this means better lead generation, increased sales, and higher revenue.
Conclusion
In conclusion, call-only ads can be a powerful tool for ecommerce businesses looking to increase customer engagement, conversions, and revenue. Whether you’re promoting a new product or service or simply looking to increase sales, call-only ads can help you reach your target audience and ensure that customers connect with your business in a personalized way. By focusing on key selling points, targeted messaging, and the ability to provide a more personal customer experience, ecommerce businesses can leverage the power of call-only ads to drive leads, sales, and results.