Table of Contents
Introduction
Pinterest is one of the most popular social media platforms to market products, with its 300 million active users and 2 billion monthly searches. The platform offers a unique opportunity for ecommerce businesses to showcase their products and improve their online visibility through visual content. With the introduction of Buyable Pins, Pinterest has made it easier for businesses to sell their products and for consumers to make their purchases directly on the platform. In this article, we will discuss how to use Pinterest Buyable Pins for ecommerce SEO.
What Are Pinterest Buyable Pins?
Pinterest Buyable Pins are pins that allow consumers to make purchases without leaving the Pinterest platform. These pins are identified by a blue price tag, indicating the price of the product and the fact that it is available for purchase. Buyable Pins are currently available on iOS and Android devices for users in the United States.
How To Enable Buyable Pins On Pinterest
Before you can start using Buyable Pins, you need to have a business account on Pinterest and meet the following requirements:
- Be located in the United States
- Use a compatible ecommerce platform such as BigCommerce, Shopify, or Salesforce Commerce Cloud
- Have an SSL certificate installed on your website
- Be verified as a merchant on Pinterest
Once you have met these requirements, you can enable Buyable Pins by following these steps:
- Go to your Pinterest business account settings
- Click on "Sales Channels"
- Select "Enable Buyable Pins"
- Connect your ecommerce platform account
- Verify your merchant account with Pinterest
Benefits Of Using Buyable Pins For Ecommerce SEO
Increased Visibility
Pinterest has become a popular search engine for products, with 97% of searches being unbranded. By having your products available on Buyable Pins, you have a higher chance of being discovered by potential customers who are searching for products similar to yours.
Improved User Experience
Since customers can make purchases without leaving the Pinterest platform, Buyable Pins provide a seamless shopping experience. This ease of use can result in higher conversion rates, lower cart abandonment rates, and increased customer satisfaction.
Enhanced Analytics
Pinterest provides detailed analytics for businesses using Buyable Pins, allowing you to track the performance of your pins, including clicks, sales, and revenue. This data can help you optimize your product listings and improve your overall ecommerce strategy.
How To Optimize Your Buyable Pins For Ecommerce SEO
Use High-Quality Images
Visual content is crucial for Pinterest, so make sure your product images are high-quality and visually appealing. Use clear and sharp images, and consider using lifestyle images that showcase your product being used in real-life scenarios.
Write Detailed Product Descriptions
Your product descriptions should be detailed and informative, highlighting the key features and benefits of your products. Use keywords that are relevant to your products and your target audience.
Use Rich Pins
Rich Pins are Pinterest pins that provide additional information about your products, such as pricing, availability, and reviews. By using Rich Pins, you provide customers with more information that can help them make informed purchasing decisions.
Optimize Your Product Title
Your product title should be clear and concise, including relevant keywords that describe your product. Avoid using generic titles that do not provide any additional information or differentiate your product from competitors.
Conclusion
Pinterest Buyable Pins provide ecommerce businesses with a unique opportunity to sell their products directly on the platform and improve their online visibility through visual content. By optimizing your Buyable Pins, you can enhance your ecommerce SEO strategy and improve your overall online presence. With its growing user base and search engine capabilities, Pinterest is becoming an increasingly important platform for ecommerce businesses to market their products to a wider audience.