Top Drupal Commerce Design Trends For 2021

Push Cart and a White Paperbag

In recent years, Drupal Commerce has grown in popularity as a robust e-commerce solution that is highly adaptable and customizable. The Drupal Commerce platform comes with a host of features and design tools that offer businesses a comprehensive solution to manage their online sales successfully.

As we begin the new year, businesses are already looking for ways to update their online storefronts to improve customers’ user experience and conversions. In this article, we explore the top Drupal Commerce design trends that businesses should consider as they plan their e-commerce strategies for 2021.

Mobile-first design

Mobile traffic accounts for over half of all global online traffic, and e-commerce businesses cannot afford to ignore this critical user base. Drupal Commerce supports a mobile-first design approach and allows businesses to optimize their websites for mobile devices.

With mobile-first design, businesses develop websites that can adjust their layout to suit different screen sizes, resolutions, and orientations. Using Drupal Commerce’s responsive design features, businesses can create online storefronts that are optimized for different devices such as desktops, laptops, tablets, and smartphones.

Mobile optimization is especially crucial for e-commerce businesses since online shoppers expect fast load times, easy navigation, and a seamless checkout process irrespective of the device they are using.

Minimalistic and clean design

In 2021, we can expect to see more e-commerce businesses embrace minimalist and clean designs in their online storefronts. A minimalist design approach strips away clutter and focuses on essential elements that communicate the brand’s value, benefits, and products. Clean design often features ample white space, high-contrast fonts, and limited colors.

Using Drupal Commerce’s theme and stylization features, businesses can create a minimalist design that allows their products to shine and provides a seamless user experience. Minimalistic designs are also easier to navigate, which improves the user experience and boosts conversions.

Personalization

Personalization is another Drupal Commerce design trend that is set to continue in 2021. Personalized e-commerce websites can offer customized product recommendations, coupons, and content to customers based on their browsing and purchasing history. This data-driven approach can improve customer loyalty, engagement, and conversions.

Using Drupal Commerce’s customer segmentation and personalization features, businesses can create targeted advertising campaigns, personalized product recommendations, and unique landing pages. Customized content increases the likelihood that customers will find products that match their needs, leading to increased sales and happier customers.

Voice search optimization

As more people use voice-controlled assistants like Siri, Google Assistant, and Amazon Alexa, businesses must optimize their websites for voice search. Voice search optimization involves designing websites with conversational language, using long-tail keywords, and making content more accessible to voice-activated devices.

By optimizing their Drupal Commerce websites for voice search, businesses can reach more customers and improve the user experience. Using Drupal Commerce’s Search API and core modules, businesses can leverage advanced search features and improve their website’s ranking in voice search results.

Augmented Reality and Virtual Reality

Augmented Reality (AR) and Virtual Reality (VR) technologies have been making waves in the e-commerce sector. These technologies allow customers to try out products before making a purchase, leading to more informed buying decisions.

Using Drupal Commerce’s integration with AR/VR technologies, businesses can create engaging and interactive online storefronts that provide unique user experiences. Through AR/VR, customers can try on clothes virtually, see how furniture looks in their homes, or experiment with makeup products, leading to more satisfied customers and reduced returns.

An inclusive user experience

Inclusivity is one of the most significant Drupal Commerce design trends that businesses cannot ignore in 2021. Inclusivity involves creating a website that is accessible to everyone, irrespective of their abilities or disabilities.

Using Drupal Commerce’s accessibility features, businesses can create websites that adhere to the Web Content Accessibility Guidelines (WCAG) and are user-friendly for people with disabilities. These features include adding text descriptions to images and videos, providing high-contrast colors, and using large font sizes, among other features.

An inclusive user experience improves customer satisfaction, boosts conversions, and can lead to more loyal customers.

Conclusion

As e-commerce businesses continue to grow, they must keep up with the latest design trends to remain competitive. Drupal Commerce provides companies with the tools they need to create engaging and functional e-commerce websites that improve the user experience and generate more sales.

In 2021, we expect to see more businesses embrace mobile-first design, minimalist and clean design, personalization, voice search optimization, AR/VR, and an inclusive user experience. By incorporating these design trends into their Drupal Commerce websites, businesses can remain competitive, improve customer satisfaction, and drive more conversions.

Scroll to Top