The Benefits Of Integrating Drupal Commerce With Klaviyo

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Drupal Commerce is an open-source eCommerce platform that allows businesses to create and manage online stores. Similarly, Klaviyo is a platform that provides eCommerce merchants with email marketing automation tools to improve customer loyalty, engagement, and conversion. Integrating a Drupal Commerce store with Klaviyo offers incredible benefits to online shop owners, which we will discuss in this article.

Automated Email Marketing

According to research, automated emails have an open rate of nearly 50% and a click-through rate of over 13%, compared to traditional email marketing methods. Integrating Klaviyo with Drupal Commerce allows merchants to automate various email marketing campaigns, including welcome emails, abandoned cart emails, shipping confirmations, and personalized product recommendations.

Segmentation and Personalization

Klaviyo allows the store owners to segment their email lists based on different criteria, including location, purchasing behavior, and preferences, among others. The platform can then use this information to personalize the content and product recommendations in the emails sent to the customers. With Drupal Commerce integration, Klaviyo can track the customers’ purchasing behavior, creating a better user experience by showcasing relevant products.

Data Analysis and Reporting

Klaviyo generates detailed reports on the email campaign’s performance, including open rates, click-through rates, and revenue generated. By integrating Drupal Commerce with Klaviyo, merchants can access information on purchasing behavior, cart abandonment, and conversion rates. This information can help business owners develop better marketing strategies and make informed business decisions.

Increased Sales and Revenue

By automating email marketing campaigns, integrating Drupal Commerce with Klaviyo can result in increased sales and revenue. For instance, abandoned cart emails are reminders to customers who have left items in their shopping carts. With Klaviyo and Drupal Commerce integration, merchants can offer a discount to entice customers to complete the purchase, resulting in increased sales and revenue.

Improved Customer Experience

Customer experience is critical in any eCommerce business. With Klaviyo and Drupal Commerce integration, merchants can offer a personalized shopping experience to their customers, resulting in customer loyalty and retention. The platform tracks customer behaviors, including browsing and buying habits, and uses that information to offer relevant product recommendations to customers.

Integration and Compatibility

The integration of Drupal Commerce with Klaviyo is straightforward, with the platform accessible as long as the merchant has an active account. The Klaviyo plugin is available for download on the Drupal Commerce website, and customers can easily sign-up by following a few steps to get started.


Integrating Drupal Commerce with Klaviyo offers a range of benefits to eCommerce store owners. From automated email marketing campaigns and segmentation to data analysis and reporting, the platform’s integration can help businesses improve their customer experience, increase sales and revenue, and make informed business decisions. The compatibility and ease of integration make it an ideal solution for eCommerce businesses looking to enhance their online shopping experience.

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