When it comes to online commerce websites, it’s no secret that search engine optimization (SEO) is critical. For maximum visibility and potential customers, your Drupal Commerce Store needs to be optimized for the search engines. Here’s a guide on how to make sure your Drupal Commerce store is optimized to be easily indexed by search engines.
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Steps to Optimize Your Drupal Commerce Store For Search Engines
There are a few steps to take when optimizing your Drupal Commerce Store for search engines, so let’s get into it.
1. Install SEO modules
The first step is to install an SEO module in Drupal Commerce. Two popular options include Yoast SEO and the Metatag module. With these modules, you can set metadata for individual pages and optimize descriptions and titles.
2. Research keywords
Keyword research is an essential part of any SEO strategy, and it’s no different for Drupal Commerce stores. You need to understand the keywords your target audience is searching for to make sure your site appears in search results when they search for those terms. Use tools like Google Keyword Planner and SEMrush to research your keywords, and use them throughout your store.
3. Optimize product titles and descriptions
Optimizing product titles and descriptions is essential to improving SE rankings. When creating product titles, try to use keywords that describe the item and include color, size, etc. This clarity helps to make it easier to find products through search results. Product descriptions should include detailed and unique descriptions of the product, along with relevant keywords.
4. Use relevant URLs and metadata
The URL and metadata of your pages can have a significant impact on your SEO rankings. Use relevant, concise and descriptive words in your URLs. In addition, add metadata tags to each page, including the title, header tags, and meta descriptions.
5. Utilize sitemap module to create XML sitemaps
An XML sitemap is a structured format that helps search engines easily discover new content on your site. Drupal provides the XML Sitemap basic module to create a sitemap manually, or you can use a module to generate it automatically. Submit your XML sitemap to the relevant search engines, so they can crawl your site.
6. Improve website speed
Website speed is a critical ranking factor for SEO and user experience. A slow website often results in a loss of potential customers. Use Drupal’s cache and optimization modules to help speed up your website and make it run more efficiently.
7. Utilize Google My Business and other business directories
The verification of your Google My Business account and filling out other business directories like Yelp, Bing, etc., can help your site rank better on local search results. Provide accurate and up-to-date information to these directories, so potential customers can find you quickly.
Conclusion
Optimizing your Drupal Commerce store for search engines takes a lot of effort and time, but it’s worth the effort. Once your store is properly optimized, you can expect improved search engine rankings, increased website traffic, and ultimately more sales. By following the steps listed above, you can set your Drupal Commerce store up for success in the search engine results pages (SERPs).