How To Implement A Loyalty Program In Drupal Commerce

A Man Holding a Credit Card for an Online Purchase

As businesses continue to seek new ways to retain customers and incentivize repeat purchases, loyalty programs have become increasingly popular. These programs allow businesses to reward customers for their loyalty, giving them incentives to purchase products and services and helping to build brand loyalty. Drupal Commerce is a popular eCommerce platform that offers businesses the ability to create and manage a loyalty program direct within the platform.

In this article, we’ll explore how you can implement a loyalty program in Drupal Commerce to help you retain customers and grow your business.

Why Implement A Loyalty Program In Drupal Commerce?

Before we dive into the implementation of the loyalty program, it’s important to understand why implementing a loyalty program in Drupal Commerce makes sense for your business. Here are a few reasons why:

  • Customer retention: Building a loyal customer base is essential for the long-term success of any business. By implementing a loyalty program, you can incentivize customers to continue purchasing from your business and build brand loyalty.

  • Increased customer spending: Studies have shown that customers who participate in loyalty programs tend to spend more money. By offering rewards for purchases, you can encourage customers to spend more money with your business.

  • Data collection: As customers participate in your loyalty program, you’ll be able to collect valuable data about their buying habits. This information can be used to personalize future marketing efforts and improve the customer experience.

How To Implement A Loyalty Program In Drupal Commerce

Implementing a loyalty program in Drupal Commerce can be broken down into a few simple steps:

1. Create A Point Reward System

The first step in implementing a loyalty program in Drupal Commerce is to create a point reward system. This involves assigning points to purchases, with customers earning points for each dollar they spend on your eCommerce store.

You can create a point reward system using the Commerce Point module, which allows you to create a points system and set point values for different purchases. You can also set rules for when points are awarded, such as only awarding points for purchases over a certain amount or for purchases of specific products.

2. Create Redeemable Rewards

Once you’ve created your point reward system, it’s time to determine what rewards customers can earn using their points. This can include discounts on future purchases, free products or services, or exclusive access to sales and promotions.

Using the Commerce Discount module, you can create discounts that can be redeemed using points. These discounts can be specific to certain products or product categories, or they can be site-wide discounts. You can also create product variations that are exclusively available to loyalty program members.

3. Display Loyalty Points And Rewards

To ensure that customers are aware of their loyalty points and the rewards they can earn, you’ll need to display this information on your eCommerce store. This can be done using the Commerce Loyalty Points module, which allows you to display a loyalty points block on the customer’s account page.

You can also create custom messages and notifications to let customers know when they’ve earned points or when they’ve earned enough points to redeem rewards.

4. Test And Optimize Your Loyalty Program

Once you’ve implemented your loyalty program, it’s important to test and optimize it to ensure that it is effective in retaining and incentivizing customers. Be sure to track customer engagement with your loyalty program, including how many customers are participating and how many loyalty points are being redeemed.

Based on this data, you can make adjustments to your loyalty program to improve customer engagement and retention.


Implementing a loyalty program in Drupal Commerce is an effective way to retain customers, encourage repeat purchases, and build brand loyalty. By creating a points-based reward system, offering redeemable rewards, and displaying loyalty points and rewards, you can create a loyalty program that incentivizes customer spending and engagement. Be sure to test and optimize your loyalty program over time to ensure that it is effective in achieving your business goals.

Scroll to Top