Drupal Commerce For Physical Products: Best Practices

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In today’s world, more and more businesses are moving online to sell their products. This has created a huge demand for e-commerce solutions that can help businesses to sell their products online in a hassle-free manner. One such e-commerce platform is Drupal Commerce. Drupal Commerce is a highly customizable and scalable platform that can be used to sell physical products online. In this article, we will discuss some of the best practices for using Drupal Commerce to sell physical products online.

Set Up Your Store Correctly

The first step in using Drupal Commerce to sell physical products online is to set up your store correctly. This involves creating product categories, setting up shipping options, and configuring payment gateways. It is important to take care of these details early on as they will affect how your customers interact with your store.

Create Product Categories

Creating product categories is an essential step in selling physical products through Drupal Commerce. This helps customers to easily find the products they are looking for and improves the overall user experience. Some examples of product categories include men’s clothing, women’s clothing, electronics, and home appliances.

Set Up Shipping Options

Shipping is an important consideration when selling physical products online. You need to decide how you will handle shipping, whether you will use local or international carriers, and how much you will charge for shipping. It is important to research shipping options before setting up your store to ensure that you are offering the best service to your customers.

Configure Payment Gateways

You also need to configure payment gateways to allow customers to pay for their purchases. There are several payment gateways available for Drupal Commerce, including PayPal, Stripe, and Authorize.net. It is important to choose a payment gateway that is secure and reliable to ensure that transactions are processed without any issues.

Use High-Quality Product Images

When selling physical products online, you need to ensure that your customers can see what they are buying. This means using high-quality product images that accurately showcase the product. Make sure to use images that show the product from multiple angles and in different lighting conditions. You can also use zoom tools to allow customers to examine the product in more detail.

Provide Detailed Product Descriptions

In addition to high-quality product images, you also need to provide detailed product descriptions. This helps customers to understand what they are buying and can reduce the number of returns due to customers not being satisfied with their purchase. Some important information to include in product descriptions includes:

  • Product dimensions
  • Material used
  • Care instructions
  • Warranty information

Implement a Product Review System

Implementing a product review system can help to boost sales by increasing trust and confidence in your products. This allows customers to leave feedback on the products they have purchased, giving future customers an idea of the quality of the product. You can also use this feedback to improve your products and services.

Offer Discounts and Promotions

Offering discounts and promotions is a great way to attract customers and boost sales. You can offer discounts on specific products or use promotional codes to offer discounts on the entire order. Make sure to promote these discounts on your website and through social media to maximize their reach.

Provide Excellent Customer Service

Providing excellent customer service is essential when selling physical products online. This includes responding to customer inquiries in a timely manner, providing accurate information about products and shipping, and resolving any issues that customers may have. You can also use customer feedback to improve your customer service and overall user experience.


In conclusion, Drupal Commerce is a highly customizable and scalable platform that can be used to sell physical products online. By following the best practices outlined in this article, you can set up your store correctly, showcase your products effectively, and provide excellent customer service to increase sales and attract more customers.

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