BigCommerce is a leading e-commerce platform that helps businesses create and manage their online stores. The platform has various features that enable merchants to easily manage the sales process, including the ability to create separate accounts and pricing for wholesale customers. In this article, we will discuss the benefits of utilizing BigCommerce’s wholesale e-commerce feature and how to set it up.

Advantages of BigCommerce’s Wholesale E-Commerce

Expand Your Customer Base

Wholesale e-commerce allows you to attract not only individual customers but also wholesale buyers. By offering separate accounts specifically for your wholesale customers, you make the purchasing process easier and more convenient for them. These customers can directly order from your online store, which eliminates the need for phone calls, emails, or fax orders.

Increase Sales Opportunities

Offering wholesale pricing can create additional sales opportunities, which is ideal for businesses with large inventories or excess stock. With wholesale e-commerce, you can quickly create promotions, exclusive deals, and tailored discounts for wholesale customers, which incentivizes them to buy more.

Streamline Sales Tracking and Customer Management

Managing separate accounts for wholesale customers means you can easily track sales and gain insights on customer behavior. Furthermore, you can also view inventory levels and order history via your BigCommerce wholesale dashboard. These data insights can help you make informed decisions when it comes to restocking, product promotion, and future business strategies.

Setting Up Wholesale E-Commerce on BigCommerce

Step 1: Create a New Customer Group

First, you will need to create a new customer group for your wholesale customers. Go to your BigCommerce admin panel, and under the "Customers" tab, click "Customer Groups." Next, click "Create a Customer Group" and name it something like "Wholesale Customers." From here, you can set specific pricing rules, tax rates, and shipping options for this customer group.

Step 2: Set Up a Wholesale Registration Form

To securely collect wholesale customer information, you can create a registration form specifically for this customer group. BigCommerce offers various registration form templates, which you can customize with your branding and required fields. Once wholesale customers fill out your registration form, you can verify their information before granting them access to your wholesale prices.

Step 3: Customize Your Wholesale Pricing and Ordering Process

When it comes to wholesale pricing, you can set up specific price lists for your wholesale customer group. For example, you can create one price list for customers who order in large quantities or offer discounts based on a customer’s order history. Additionally, you can also set minimum order quantities and price breaks for bulk orders. Finally, review your ordering process and ensure it’s streamlined and user-friendly, so your wholesale customers can quickly and easily place orders.

Conclusion

BigCommerce is an excellent e-commerce platform for businesses with wholesale customers. Utilizing its wholesale e-commerce feature can help you expand your customer base, increase sales opportunities, and streamline your sales tracking and customer management. Setting up separate accounts and pricing for wholesale customers can be done in just a few easy steps on the platform, making it an excellent investment for businesses looking to grow and develop a strong B2B sales strategy.