BigCommerce Social Media Advertising: Using Facebook, Instagram, And Twitter For E-Commerce Advertising

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In today’s digital world, social media has become an integral part of every business strategy, including e-commerce advertising. With over 3 billion active users on Facebook, Instagram, and Twitter, social media platforms provide an enormous opportunity for businesses to reach highly targeted audiences, increase brand visibility, and drive sales. BigCommerce provides an all-in-one e-commerce platform that offers seamless integration with these major social media platforms, making it easy for merchants to run effective social media advertising campaigns. In this article, we’ll explore the benefits of using Facebook, Instagram, and Twitter for e-commerce advertising and how BigCommerce makes it easy for you to get started.

Benefits of Social Media Advertising for E-Commerce

Social media advertising has become a powerful tool for e-commerce businesses to attract and retain customers. Here are some of the benefits of using social media advertising:

Increased Brand Visibility

Social media platforms are the perfect place to showcase your brand and products to a relevant audience. With the help of social media advertising, businesses can increase their brand’s visibility and reach a larger audience than organic posts.

Highly Targeted Advertising

Social media advertising allows businesses to choose their target audience based on demographics such as age, gender, location, interests, and behaviors. By reaching a highly targeted audience, businesses can save time and money by showing ads only to the people who are more likely to convert.


Social media advertising is one of the most cost-effective ways for businesses to advertise their products. With a minimal budget, businesses can run ads and reach their target audience, making it more scalable for businesses of all sizes.

Increased Sales and Revenue

Social media advertising can help businesses to drive sales and revenue. By creating engaging ads that showcase products, businesses can encourage customers to make a purchase, leading to a more direct impact on their bottom line.

Social Media Advertising Platforms for E-Commerce

BigCommerce seamlessly integrates with Facebook, Instagram, and Twitter, which are the most popular social media platforms for e-commerce advertising. Here are some key features of each platform:


With over 2.8 billion monthly active users, Facebook is one of the most popular social media platforms worldwide. Facebook advertising offers a range of ad formats including image, video, carousel, and collection ads. Businesses can target their audience based on interests, demographics, behaviors, and more.


Instagram, a subsidiary of Facebook since 2012, has over 1 billion monthly active users. With Instagram, businesses can display their products through visually appealing photos and videos. Instagram advertising offers several ad formats, including image, video, carousel, and story ads.


With 353 million active monthly users, Twitter provides businesses with a unique opportunity to reach audiences in real-time. Businesses can use Twitter to advertise, promote, and engage with their target audience. Twitter advertising has several ad formats, including promoted tweets, promoted accounts, and promoted trends.

Getting Started with BigCommerce Social Media Advertising

BigCommerce e-commerce platform makes it easy for businesses to get started with social media advertising. Here are some key steps to get started:

Step #1: Create a Social Media Account

To get started with social media advertising, businesses need to create a social media account and set up a business page on Facebook, Instagram, or Twitter.

Step #2: Integrate Your Social Media Account with BigCommerce

Once you’ve created a business page, it’s time to connect your social media account with BigCommerce. This step is crucial to ensure that your social media advertising campaigns are seamlessly integrated with your e-commerce store. BigCommerce offers a straightforward integration process that allows businesses to connect their social media account with just a few clicks.

Step #3: Develop Your Advertising Strategy

Before launching your social media advertising campaign, businesses must create an advertising strategy. This strategy should include the target audience, budget, ad format, and messaging. The goal of the advertising campaign should be aligned with the overall business objectives.

Step #4: Launch Your Social Media Advertising Campaign

Once you’ve created your advertising strategy, you’re ready to launch your social media advertising campaign. Click on the "promote" button on Facebook, Instagram, or Twitter to start creating your ad. With a BigCommerce integration, businesses can track the performance of their social media advertising campaigns from a single dashboard.


Social media advertising is key to the success of e-commerce businesses in today’s digital age. With the integration of social media platforms like Facebook, Instagram, and Twitter with BigCommerce, businesses can create highly targeted advertising campaigns with ease. Social media advertising is a cost-effective way for businesses to reach a wide audience, increase brand visibility, and drive sales. By following the steps outlined in this article, businesses can successfully launch social media advertising campaigns that drive ROI and achieve their business objectives.

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