BigCommerce is an ecommerce platform that has been helping small to medium size businesses to launch and grow their online businesses for over a decade. With the rise of online shopping, BigCommerce has become an increasingly popular platform for those looking to take their businesses to the next level. One of the features that make BigCommerce an amazing platform is its product bundle system. In this article, we will explore product bundling and how it can benefit your online store.
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What Is Product Bundling?
Product bundling is the process of selling multiple products as a package deal. Essentially, it’s offering two or more products at a discounted price when purchased together.
Bundling can come in various forms, such as offering two products as a bundle, offering a trio of related products, or adding a free product to a bundle of products. The idea behind product bundling is to increase sales and profitability, improve customer satisfaction and loyalty, and get rid of dead stock.
Why Offer Product Bundles?
Product bundling can improve your sales by providing customers with a better deal. By offering discounted products together, it incentivizes customers to make a purchase they might not have made otherwise.
Additionally, product bundling can help increase your average order value (AOV). When customers see the value of getting a discount by purchasing additional items, they often end up spending more in the long run. This increase in AOV can significantly improve your profit margins.
BigCommerce Product Bundle Options
BigCommerce has a variety of product bundle options, including manual bundling, automatic bundling, and smart bundling.
Manual Bundling
Manual bundling is when you group together items that are related in some way (e.g., by category, theme, or brand) and offer them as a bundle. This is a great option for stores that don’t sell many products or have unique product bundles that can’t be automated.
Automatic Bundling
Automatic bundling is when the BigCommerce platform automatically bundles items based on specific rules you set up. As soon as a customer adds a qualifying item to their cart, the platform will automatically add the other products included in the bundle at a discounted price. This is a great option for stores that have a lot of products, sell many product bundles, and want to streamline the process.
Smart Bundling
Smart bundling is when BigCommerce uses machine learning algorithms to predict the product bundles customers will be interested in based on their previous purchases and add them to their cart automatically. This is a powerful option for stores that have a lot of customer data and want to take advantage of a data-driven approach to product bundling.
How to Create Product Bundles
Creating product bundles in BigCommerce is easy. First, you will need to log in to your BigCommerce account and go to the Products section. From there, you can either create a new product or edit an existing one you want to bundle with others.
After you’ve created or chosen your product, go to the "Related Products" tab and select "Add Recommended Products." From here, you can manually add products to the bundle or leave it to the platform to automatically choose the bundled products.
Finally, set the discount for the bundled products and save your bundle.
Conclusion
Product bundling is a powerful tool for increasing sales, profits and customer loyalty. With BigCommerce, you have several options for bundling products – manual, automatic, and smart bundling – to help you meet your business needs.
Remember to offer products that complement each other and that customers will find value in buying together. Keep the pricing strategy simple and realistic, and don’t forget to track the success of your product bundles to optimize them for the future. By implementing product bundling into your ecommerce strategy, you will take your online business to the next level.