BigCommerce Customization: How To Personalize Your Online Storefront

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BigCommerce is a popular e-commerce platform that allows business owners to design and create their online store. It offers various templates and themes that make it easy to create a beautiful online store without any coding knowledge. However, many businesses still struggle to stand out in this competitive marketplace. This is where customization comes in. In this article, we will discuss how to personalize your online storefront on BigCommerce.

Understand Your Brand Identity

Before you start customizing your online storefront, it is essential to understand your brand identity. A brand identity is the collection of elements that a company creates to portray the right image of itself. It includes the company’s logo, website design, color scheme, typography, and tone of voice. Your brand identity communicates your company’s values, mission, and vision.

By understanding your brand identity, you can ensure that your online storefront looks and feels consistent with your brand identity. This is important because it helps customers recognize your brand and builds trust.

Choose a Customizable Theme

BigCommerce comes with a range of customizable themes that you can use to create your online storefront. These themes come with different colors, fonts, and layouts that you can choose from. You can customize your theme by changing the header, footer, background, and product page. If you want to create a unique theme that reflects your brand, you can hire a web developer to create a custom theme for you.

Customize Your Logo

Your logo is an essential element of your brand identity, and it is often the first thing that your customers see. You can customize your logo by changing its size, color, and position. BigCommerce makes it easy to upload a high-quality logo that looks great on your online storefront.

Use Custom Colors

Your color scheme is another essential element of your brand identity. You can customize your online storefront’s color scheme to match your brand’s colors. You can change the colors of your header, footer, background, font, and more. Ensure that you choose colors that reflect your brand’s personality and values.

Use Custom Typography

Typography refers to the different fonts you use on your online storefront. You can customize your typography by choosing fonts that match your brand’s personality and style. BigCommerce comes with a range of fonts that you can choose from, or you can upload your own font.

Add Custom Images

Images play a crucial role in your online storefront’s design. You can use custom images to showcase your products, tell your brand’s story, or create a unique atmosphere. Ensure that your images are high-quality and that they reflect your brand’s personality.

Customize Your Navigation

Navigation is how your customers find their way around your online storefront. You can customize your navigation by adding or removing menu items, changing the order of the menu items, and more. Ensure that your navigation is easy to use and that it reflects your brand.

Add Custom Content

Your content is what tells your brand’s story and communicates your value proposition. You can customize your content to ensure that it reflects your brand’s personality and values. Ensure that your content is informative, engaging, and easy to read.

Use Custom Icons

Icons are small graphical elements that represent different actions or concepts. You can use custom icons to make your online storefront look unique and to enhance your brand’s personality. Ensure that your icons are consistent with your brand’s color scheme and typography.

Use Plugins

BigCommerce offers a range of plugins that you can use to enhance your online storefront’s functionality. You can use plugins to add social media icons, live chat, product review, and more. Ensure that you only use plugins that are necessary and that enhance your customer experience.


Customizing your online storefront on BigCommerce can help you stand out in a competitive marketplace. By understanding your brand identity and following the tips above, you can create a unique and personalized online storefront that reflects your brand’s personality and values. Remember that your online storefront is an extension of your brand, so ensure that it looks and feels consistent with your brand identity.

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