BigCommerce Analytics: Tracking Your E-Commerce Site’s Performance

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If you are in the e-commerce business, then you understand the importance of keeping track of your website’s performance. This is where BigCommerce analytics comes in handy. BigCommerce analytics helps you to monitor your website’s traffic, user behavior, sales, and more. With this information, you can make informed decisions that will help you grow your business. In this article, we will explore the different ways you can track your e-commerce site’s performance using BigCommerce analytics.

What is BigCommerce Analytics?

BigCommerce analytics is a tool that helps you to track your website’s performance. It provides you with essential insights about your customers and your website’s traffic. These insights are vital in helping you make informed decisions that will help you grow your business. With BigCommerce analytics, you can monitor your website’s performance, track your sales, and understand your customer behavior.

Setting Up BigCommerce Analytics

Before you can start tracking your e-commerce site’s performance using BigCommerce analytics, you need to set it up. Setting up BigCommerce analytics is a simple process. First, you need to log in to your BigCommerce account and navigate to the ‘Analytics’ tab. From there, you can select either Google Analytics or other tracking tools like Facebook, Twitter, and more.

After selecting your preferred tracking tool, you will need to integrate it with your website. You can do this by adding the tracking code to your website’s header or footer. Once the tracking code is in place, you can start monitoring your website’s performance.

Monitoring Your Website’s Traffic

One of the most critical aspects of e-commerce is traffic. Without traffic, your website will not attract any potential customers. BigCommerce analytics helps you to monitor your website’s traffic. With this tool, you can track your website’s page views, unique visitors, bounce rate, and more.

To monitor your website’s traffic, navigate to the ‘Analytics’ tab and select the ‘Traffic’ option. Here, you can see your website’s traffic sources, keywords that visitors used to find your site, and more. By monitoring your website’s traffic, you can identify which pages attract the most visitors and optimize them for better performance.

Tracking Your Sales

Sales are the lifeblood of any e-commerce business. BigCommerce analytics helps you to track your sales and monitor your revenue. With this tool, you can track your sales by date, product, category, and more. You can also monitor your revenue and average order value.

To track your sales, navigate to the ‘Analytics’ tab and select the ‘Sales’ option. Here, you can see your website’s sales by date, product, category, and more. By monitoring your sales, you can identify which products are selling the most and which ones need improvement.

Understanding Your Customer Behavior

Understanding your customer behavior is essential in e-commerce. BigCommerce analytics helps you to monitor your customer behavior and identify trends. With this tool, you can track your customer’s journey on your website, including the pages they visit, the products they view, and the time they spent on your site.

To track your customer behavior, navigate to the ‘Analytics’ tab and select the ‘Behavior’ option. Here, you can see your website’s top landing pages, exit pages, and other critical metrics. By understanding your customer’s behavior, you can identify areas where you need to improve your website’s user experience.

Conclusion

In conclusion, BigCommerce analytics is an essential tool for any e-commerce business. It helps you to monitor your website’s traffic, track your sales, and understand your customer behavior. By using this tool, you can make informed decisions that will help you grow your business. If you are not already using BigCommerce analytics, now is the time to start.

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