BigCommerce Affiliate Management: Building And Nurturing Relationships With Affiliates

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Affiliate marketing is one of the most effective ways to promote a business online and boost sales. It’s a performance-based marketing strategy that involves partnering with individuals and businesses who promote your products or services in exchange for a commission on sales. BigCommerce, a popular eCommerce platform, has a robust affiliate management program that allows businesses to leverage the power of affiliate marketing to grow their business.

In this article, we’ll discuss how to build and nurture relationships with affiliates using BigCommerce’s affiliate management program.

Creating An Affiliate Program

Before you can start building relationships with affiliates, you need to create an affiliate program. BigCommerce offers a built-in affiliate management system that makes it easy to create and manage an affiliate program. Here’s how to create an affiliate program in BigCommerce:

  1. Log in to your BigCommerce account and navigate to the "Marketing" tab in the sidebar.
  2. Click on "Affiliate Program" and then click "Get Started."
  3. Configure your affiliate program settings, such as commission rates, cookie duration, and payout threshold.
  4. Customize the application form that potential affiliates will fill out to join your program.
  5. Once you’ve set up your affiliate program, you can start recruiting affiliates.

Recruiting Affiliates

Recruiting affiliates is a critical step in building and nurturing relationships with affiliates. Here are some tips for recruiting affiliates:

Identify Potential Affiliates

Start by identifying potential affiliates who are likely to promote your products or services. Look for bloggers, influencers, content creators, and businesses that cater to your target audience. You can use tools like Buzzsumo, Google, and social media to find potential affiliates.

Reach Out To Potential Affiliates

Once you’ve identified potential affiliates, reach out to them and introduce your affiliate program. Share the benefits of joining your affiliate program, such as commission rates and promotional materials. Be clear about the expectations and requirements for promoting your products or services.

Provide Support And Training

Make sure to provide support and training to your affiliates. Provide them with promotional materials and resources, such as banners, social media posts, and email templates. Offer them tips and strategies for promoting your products effectively.

Nurturing Relationships With Affiliates

Building relationships with affiliates is a critical factor in the success of your affiliate program. Here are some ways to nurture relationships with affiliates:

Regular Communication

Regular communication is essential for building and nurturing relationships with affiliates. Make sure to keep your affiliates updated on new products or services, promotions, and offers. You can use email, social media, or chat apps to communicate with your affiliates.

Offer Incentives

Offering incentives is a great way to ensure that your affiliates are motivated to promote your products. Incentives can be in the form of increased commission rates, bonuses, or special promotions. Make sure to reward your top-performing affiliates regularly.

Provide Feedback And Support

Make sure to provide feedback and support to your affiliates. Offer them constructive feedback on their promotional efforts and provide them with tips and strategies to improve their performance. Provide them with support and help them solve any problems that they encounter.


In conclusion, building and nurturing relationships with affiliates is crucial for the success of your affiliate program. By implementing the tips and strategies we’ve discussed in this article, you can create a successful affiliate program that drives sales and grows your business. With BigCommerce’s robust affiliate management system, you can streamline the process of creating, managing, and growing your affiliate program.

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